Secret Garden
In summer 2019, The Grove partnered with Everyman Cinema to create their inagural immersive outdoor cinema experience within its hidden walled gardens. The creative identity for the season was developed to capture the atmosphere of open-air film under the stars, blending floral and natural references with cinematic silhouettes and expressive typography to create a distinctive visual language. The branding was carried across digital campaigns, websites, large-scale outdoor installations and the wider event environment, delivering a cohesive and memorable experience throughout the venue while reinforcing the partnership between hospitality and cinema.