Inbal Mitzna Podcast
Inbal Mitzna hosts a podcast in Israel called "Things I've Learned From Successful Women". A wonderful & powerful concept where Inbal speaks to successful Israeli women about their career journey and what they've learnt on the way. Inbal is a close friend of mine and it's always a challenge designing for someone you're close to. On top of that, she wanted her branding in Hebrew... and although I know the sound of each Hebrew letter and can read it phonetically, I have no idea what the words mean. And of course Hebrew reads right to left, not like English that reads left to right. A challenge indeed! Inbal wanted a brand inspired by her tattoos. That was the direction and brief I was given... the rest she left up to me. I created a strong colour palette of oranges, pinks and reds. Although this was a female based project, I felt it needed vibrancy and strength and wanted to avoid a typically pink spectrum that didn't reflect Inbal or indeed the environment she wanted to welcome her guests into. I focused on her "snowflake" tattoo and recreated it in a graphic style. I then deconstructed the elements and used these icons throughout her branding. I introduced a warmer cream background to soften the look and make less severe. Evolving the brand to Inbals website and social media assets and streaming platforms Spotify & Apple Music. ❤️🧡🩷