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Branding and corporate identities for businesses including this project for a department within Diageo, a global leader in alcoholic beverages. The brief was to create a brand for CODE – Centre Of Digital Excellence. They required a simple, impactful and clean design that would look good as a logo, an email signature and in PowerPoint presentations. I was approached after their disappoint with London design agencies not responding to the brief well enough. The initial designs I presented were extremely well received and they had difficulty selected their favourite option. I then developed the final design where I emphasised the D as the main brand of Diageo, creating a style guide for the business to use and share with all departments. I’m also including some of my original ideas here.