Diageo
The branding and corporate identity for CODE (Centre Of Digital Excellence), a division of Diageo, was developed to create a clean and versatile visual system capable of translating consistently across digital platforms, presentations and internal communications. The project focused on balancing innovation and clarity while ensuring strong alignment with the wider Diageo brand. Following the development and presentation of multiple initial concepts, the final identity was refined to place greater emphasis on the Diageo brand within the overall design system. The project also included the creation of a comprehensive style guide to support consistent implementation and long-term use across the business.