Everyman Membership
The redesign of the Everyman Cinema membership programme redefined the brand experience across print, digital and in-venue touchpoints. Introduced as a three-tier membership system, the project focused on creating a cohesive and elevated visual identity through the use of premium materials, bespoke foiling techniques and iconic film photography, resulting in a recognisable and aspirational member journey. The work extended beyond branding into creative direction, including the development of a launch film inspired by the visual language of 1960s cinema. The project also encompassed the creative execution of co-branded partnerships with brands including American Airlines, Green & Black’s and Jaguar, ensuring a consistent premium aesthetic across all collaborations.