Everyman Membership
The Everyman membership designs were updated annually, here are the current designs. I took the opportunity with the introduction of three levels, to completely rebrand considering the card, the packaging, the in-venue display and how it’s shown on digital platforms. I worked closely with printers to achieve the natural feel of the stock and sourced 3 different foils for each level of membership cards which are matt laminated. The patterns & iconic film stars create an instantly recognisable identity that the members recognise and this was used in all members communications. I commissioned a short film from a motion graphics artist combining the design elements and bringing in original 1960’s footage to compliment the classic photography used in the designs. The Founder Member branding for the new venues evolved retaining many of the key elements. Exclusive brands such as American Airlines, Green & Blacks and Jaguar partnered with Everyman and I worked closely with them co-branding the designs to reflect both sides of the partnership.