CASE STUDY: LIVE events
The redesign of Everyman Cinema’s Live Events marketing introduced a premium visual identity across both print and digital campaigns to promote opera, ballet, Q&As and special screenings. The creative approach centred on elevating the audience experience through thoughtful editorial design and high-quality production finishes, while maintaining commercial efficiency.
A tactile concertina-fold leaflet was developed using matt lamination, bespoke foiling techniques and a refined colour palette to create a more sophisticated and collectable format. Supported by integrated digital campaigns across web, social media and in-venue screens, the refreshed identity significantly increased audience engagement and helped establish live events as a commercially successful and growing area of the business.
I have created visual identities and marketing campaigns for a wide range of live events, from cultural performances and film premieres to corporate gatherings, community festivals, exhibitions and special audience experiences. Working across both print and digital platforms, my approach focuses on crafting engaging, audience-led designs that enhance the event experience while supporting commercial objectives.
